Ironfuel was created in 1994 by Joel and Birgitta Wilkinson. Joel, a top pro Ironman triathlete, was in search of a way to ingest carbohydrates and a small amount of protein while training and racing, besides trying to assimilate solid food. At that time little was known about how the body used combinations of carbohydrate, protein and electrolytes, or what would work and what wouldn’t during a race pace situation over a long period of time.

The Wilkinson's simple formula proved to be just the right amount of carbohydrate, electrolyte and protein to keep a body performing at optimal levels while overcoming muscle catabolism (the breakdown of one's own muscle cells for energy while exercising over long durations). Over the years this simple formula has not changed and is still working for athletes of all levels all over the world.

Scientifically developed
by athletes for athletes
in pursuit of optimal performance

INSTANT ENERGY

High quality, easily assimilated complex carbohydrates

LACTOSE REMOVED

Highest biological value, easily digestible whey protein (lactose removed). Supplies alternative extra muscle fuel. Preserves lean muscle tissue during times of intense exercise.

LOW GLYCEMIC INDEX

Contains only crystalline fructose as a simple sugar. Eliminates spiking of and helps stabilize blood
sugar levels.

SUSTAINED ENERGY

The proper combination of complex carbohydrates, crystalline fructose, lactose-free protein and electrolytes yields maximal energy output over extended periods of time.

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